lunedì, giugno 30, 2008


|Quasi non ci voglio credere...|

C'era una volta la Lambretta.
Milano, secondo dopoguerra, Innocenti fabbrica di tubi.
Nella penisola sta arrivando la motorizzazione di massa, e se mentre negli stati uniti spopolano Cadillac e Lincoln, in Italia arrivano le moto.
La Lambretta nasce con un telaio in tubolare a vista, senza carrozzeria, esattamente il contrario della Vespa Piaggio, nata da pezzi areonautici di quella flotta dell'aria che non aveva mai preso il volo durante il conflitto, assemblati dal geniale lavoro ingegneristico di Corradino D'Ascanio.
La Vespa fu un successo, e la Lambretta si rivestì, a mio parere con un abito ancora più elegante di quello areonautico confezionato da D'Ascanio.

1971 - L'Innocenti vende il marchio e Lambretta rimane un piccolo sogno, un dolce ricordo nel cuore di tanti appassionati.
Nella mia Università, Politecnico Bovisa, se ne può ancora vedere una, azzurro carta da zucchero sulla quale scorazza il professor Philippe Daverio.

2008 - Politecnico Bovisa, uscita dalla stazione del Passante, cartellone pubblicitario.

Giovanni Cottone ricompra il marchio Lambretta, dopo una rocambolesca avventura con quello Garelli, produce il nuovo veicolo in Cina e lo riporta trionfalmente in Italia.
Testimonial d'eccezione, Valeria Marini, debitamente agghindata e photoshoppata.
La nuova Lambretta, presentata a Milano Marittima (...), sarà venduta nella serie limitata "Pato Diamonds", tutta tempestata di strass (...).

Nessuna attrattiva tecnica o tecnologica, design anonimo, qualità tutta da dimostrare, organizzazione o obiettivi di marketing tutti da dimostrare...
Una Lambretta tempestata di strass???
Ma a chi diavolo la vogliono vendere???
Ma chi è questo Cottone? Il fratello disperso di Briatore???

Sono sempre i migliori a lasciarci, per fortuna Ferdinando Innocenti ci ha lasciati da molto tempo...

17 commenti:

Padda ha detto...

Mi chiedevo in effetti questa "Pato" pubblicizzata anche in tv che diamine di cosa fosse, e chi la producesse. Appurato che non vi fossero legami con l'omonimo giocatore milanista, ne avevo dedotto che fosse una qualche novità nel fronte dei motori. Grazie alla tua spiegazione, invece, ho capito tutto: trattasi dell'ennesima rimpatrata nostalgica nei grandi miti dell'Italia che fu. Rimpatriate che solo nei casi più furbi funzionano.
Comunque concordo con te: l'attrattività del prodotto è nulla, e francamente la scelta di Valeria Marini quale testimonial d'eccezione mi sembra abbastanza ridicola. Valeria Marini, oggi, funziona solo come presa in giro di se stessa.

roberto la forgia ha detto...

non ho ancora visto bene la nuova lambretta ma certamente si presenta male male male.

Bello il tuo blog, mi piacciono le cose che mostri (lambrette a parte)


E. ha detto...

grazie roberto!
ho visto che hai aggiornato il tuo blog, veramente bello!

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